How Can Your Blog Get a High Ranking on Google (2 Major Steps)?

How Can Your Blog Get a High Ranking on Google (2 Major Steps)?

Are you doing everything right but unable to get your blog ranked by Google? Perhaps you’re doing something wrong, don’t you think? Or, maybe you’re doing things the right way but, you’re not good enough to beat your competition. What do you reckon?

As infuriating as it feels, you need to know that your blog is up against millions if not billions of other web users. To rank as high your biggest competitors; and taking into account that fact that reports by Ahrefs’ tool for content analysis reports at least 1.8 million new pages added to the web every 24 hours, there are things you need to change, and you also need to adopt newer strategies.  At the same time, you’ll note that some strategies aren’t as old. So, how do you use them to your advantage? And with almost 1.8 million new pages added per minute, how can you make the content in your blog stand out? And, most importantly, how do you jump in the 9 percent of the blogs and web pages that get ranked by Google?

  1. Add backlinks to your page

Unfortunately, almost every book and online content on boosting traffic touches the importance of using backlinks. The use of backlinks is an essential element of SEO. Therefore, unless you don’t believe in SEO and you want your blog to fail (we don’t think you could create a blog with these intentions), you have to use backlinks as one of your SEO strategies.

Google uses backlinks as one of its main ranking tools. In fact, it’s one of the top three ranking factors. Web pages and blog content with more backlinks get more traffic from Google, especially if the backlinks are from authority sites.

If you’re still in the dark, note that the inclusion of backlinks is primarily referred to as link-building and it refers to the process that culminates in the acquisition of new inbound links to your blog from an external site (s) which is authoritative.

If you’re confused about using more backlink to your site, here are some of the link building strategies you should employ to boost traffic to your site.

  • First, fix or remove broken links
  • Use links from authority sites or pages – these are pages with high domain authority.
  • Add nofollow links these links instruct search engines to follow the links although the link used shouldn’t contribute to the ranking of the page.
  • Leverage the power of link placement – this is the placement of a link in content and the likelihood of readers clicking the link.
  • Use anchor texts – these are the words which are clicked
  • The relevance of the link
  • To make link possible, you need to undertake competitor research and outreach strategies.
  1. Target a topic with adequate search traffic potential

If you use backlinks, but your page fails to rank as high as you think it should, it could be because you use topics that don’t tap into the potential of the search traffic. What this means is that you’re most probably using links that are unrelated to the content you create. The other reason for this could be that you went overboard with those links and maybe some of them were shady – you know that the use of shady links will get you penalized faster than you think, right?

So, while using the relevant links, you need to ensure that people are searching for the content you’re taking time to create. And, stop using too many backlinks which focus on generic things. For example, if your blog is about tutoring and in particular math tutor Richmond Hill, make sure people click on and read the content because it’s relevant and it’s what people are searching for.

Other tips we recommend include:

  • Creating high-quality and evergreen content.
  • Be smart about your on-page SEO strategies
  • Ensure that your blog has practical value – explain situations and use statistical results.

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Digital Marketing Trends for Businesses in 2018

Digital Marketing Trends for Businesses in 2018

In the modern digital world, 6 out of 7 small businesses plan to use digital marketing in 2018. 2018 is the year of social media marketing, and 71% of small businesses aim at using social media content to attract customers. Facebook will be including in the marketing strategy of 75% of these small businesses.

Research in the field shows that there are clear top 3 techniques – content marketing, Big Data (including market and customer insight and predictive analysis), and Artificial Intelligence and Machine Learning. These are followed by a long tail of many other techniques that show the potential for optimizing different areas of digital marketing.

According to a survey in the field, small business owners’ top marketing goals include getting new customers (31%) and retaining existing customers (25%). To achieve these goals, 38% of small business owners plan to budget more in 2018 for social media management, 30% plan to budget more for digital advertising and search engine optimization, and 24% will focus more on website analytics.

If you’re a small business owner looking for access to working capital, it’s critical to find a reputable business funding provider to turn to. With a respectable alternative online lender, both traditional and high risk merchants can easily get approved for the right business financing, including ACH business loans, for their business wants and needs.

In 2018, 74.4% of small business owners surveyed plan to use social media, and nearly 40% plan to budget more for social media as compared to 2017. Overall, social media is considered the most important channel that can help you acquire customers for your small businesses.

75.1% of small businesses surveyed use Facebook, so it’s the top social channel. 37.6% use Instagram, and 35.1% use Twitter. LinkedIn is used by 22.8% of small business owners surveyed, and YouTube is used by 21.4%.

To fight the competition in 2018, small business owners should focus on:

  • Paying for social media advertising
  • Going mobile: almost 90% of Facebook users visit Facebook mostly through their mobile devices
  • Using video as a marketing tactic: nearly 27% of small business owners do this
  • Using email as a marketing tactic: 26.8% of surveyed entrepreneurs do this
  • Using marketing automation and customer relationship management tools aimed at automating their interactions with customers

The advances in technology go on revolutionizing the way people do business. Modern technology has brought its impact on digital marketing as well. Today, business owners should use the latest digital marketing possibilities to stay one step ahead of their competitors.

Author Bio: Business Funding expert, Nathan Hale, founded First American Merchant with his eyes set on helping the backbone of our country, small business owners. His passions include writing/producing music, and travel. First American Merchant is America’s Best ACH business loans company, serving both traditional and high-risk Businesses.

 

5 Essential Characteristics of a Successful Promotional Campaign

When it comes to marketing, it isn’t enough to just have a great idea, put it up on a couple social networks, and think this counts as a campaign. Actually, while campaigns do start with a brilliant idea, they are more complex than that: they need to have clearly defined goals, a start, and end date, you need to do a demographic research beforehand, and, overall, they need to be carefully planned and designed. There are many examples of marketing campaigns that can be very effective for your business. In this post, we’ll talk about promotional campaigns.

A promotional campaign, like its name indicates, is all about promoting a product or service, which means boosting its awareness while engaging with current and new customers. Promotional campaigns work as long as their approach is unique and memorable, and the message resonates with consumers by being meaningful and powerful. This can bring a number of benefits to your business, like improving your brand’s visibility, reaching new demographics, increasing your sales, among many others.

A popular marketing tactic is to partner up with an event to run your promotional campaign, which can give you the extra engagement you want and set you apart from other promotional campaigns. With so many events happening year round, right now is the best time to find out how you can take advantage of these important marketing platforms. Here are 5 characteristics of a successful promotional campaign:

  1. Wise Event Selection

Event selection is probably the most crucial step when planning a promotional campaign since you need to choose one according to your target audience’s likes and interests. Selecting an event that will be of interest to them will guarantee their engagement, so you need to carefully understand their lifestyle and choose an event based on that information.

  1. Following the Rules

Most events establish a set of guidelines that you need to follow if you’re going as a non-sponsor. Official sponsors pay thousands of dollars to get some privileges that put their campaigns on a pedestal for everyone to see. So, unless you’re willing to pay this kind of money, you have to follow the rules, which include not using official trademark, logos or images in your campaign, since they are reserved for actual sponsors to use.

This doesn’t mean, though, that your campaign will be overshadowed by those of the big sponsors. You can engage in ambush marketing, making sure not to break any rules, and create an impact on your campaign.

  1. Identifying Similarities

The event you choose will have some specific similarities with your brand, which you need to identify in the planning process in order to highlight them and build your campaign around them. For example, since, as we mentioned before, you can’t use official trademarks or images, you need to find a common theme between the event and your brand, which will give consumers a natural connection between the two without having to explicitly reference it.

  1. Designing your Campaign According to the Event

By understanding the characteristics of the event you chose to run your campaign with, you get important insights about the type of people who attend it, like what type of prizes they prefer and to what extent they would interact with the campaign. This information can be very useful during the designing stage of your campaign since it will allow you to shape it into something the audience will engage with.

  1. Keeping Customers Satisfied

Consumers trust other consumers, and keeping your customers happy can start word of mouth advertising, which is very effective to help your promotion reach its sales goals and it’s free of charge. There are many ways of keeping your clients satisfied with your brand, a great idea is to distribute corporate gifts: useful stuff with your brand’s name on it.

These are 5 characteristics that successful promotional campaigns have and, by implementing them in yours, you can run a functional and memorable campaign that will reach its goals.

What do you think could be another important characteristic of a successful promotional campaign? Please let us know in the comments below.