In the modern digital world, 6 out of 7 small businesses plan to use digital marketing in 2018. 2018 is the year of social media marketing, and 71% of small businesses aim at using social media content to attract customers. Facebook will be including in the marketing strategy of 75% of these small businesses.
Research in the field shows that there are clear top 3 techniques – content marketing, Big Data (including market and customer insight and predictive analysis), and Artificial Intelligence and Machine Learning. These are followed by a long tail of many other techniques that show the potential for optimizing different areas of digital marketing.
According to a survey in the field, small business owners’ top marketing goals include getting new customers (31%) and retaining existing customers (25%). To achieve these goals, 38% of small business owners plan to budget more in 2018 for social media management, 30% plan to budget more for digital advertising and search engine optimization, and 24% will focus more on website analytics.
If you’re a small business owner looking for access to working capital, it’s critical to find a reputable business funding provider to turn to. With a respectable alternative online lender, both traditional and high risk merchants can easily get approved for the right business financing, including ACH business loans, for their business wants and needs.
In 2018, 74.4% of small business owners surveyed plan to use social media, and nearly 40% plan to budget more for social media as compared to 2017. Overall, social media is considered the most important channel that can help you acquire customers for your small businesses.
75.1% of small businesses surveyed use Facebook, so it’s the top social channel. 37.6% use Instagram, and 35.1% use Twitter. LinkedIn is used by 22.8% of small business owners surveyed, and YouTube is used by 21.4%.
To fight the competition in 2018, small business owners should focus on:
- Paying for social media advertising
- Going mobile: almost 90% of Facebook users visit Facebook mostly through their mobile devices
- Using video as a marketing tactic: nearly 27% of small business owners do this
- Using email as a marketing tactic: 26.8% of surveyed entrepreneurs do this
- Using marketing automation and customer relationship management tools aimed at automating their interactions with customers
The advances in technology go on revolutionizing the way people do business. Modern technology has brought its impact on digital marketing as well. Today, business owners should use the latest digital marketing possibilities to stay one step ahead of their competitors.
Author Bio: Business Funding expert, Nathan Hale, founded First American Merchant with his eyes set on helping the backbone of our country, small business owners. His passions include writing/producing music, and travel. First American Merchant is America’s Best ACH business loans company, serving both traditional and high-risk Businesses.