Are you doing everything right but unable to get your blog ranked by Google? Perhaps you’re doing something wrong, don’t you think? Or, maybe you’re doing things the right way but, you’re not good enough to beat your competition. What do you reckon?
As infuriating as it feels, you need to know that your blog is up against millions if not billions of other web users. To rank as high your biggest competitors; and taking into account that fact that reports by Ahrefs’ tool for content analysis reports at least 1.8 million new pages added to the web every 24 hours, there are things you need to change, and you also need to adopt newer strategies. At the same time, you’ll note that some strategies aren’t as old. So, how do you use them to your advantage? And with almost 1.8 million new pages added per minute, how can you make the content in your blog stand out? And, most importantly, how do you jump in the 9 percent of the blogs and web pages that get ranked by Google?
- Add backlinks to your page
Unfortunately, almost every book and online content on boosting traffic touches the importance of using backlinks. The use of backlinks is an essential element of SEO. Therefore, unless you don’t believe in SEO and you want your blog to fail (we don’t think you could create a blog with these intentions), you have to use backlinks as one of your SEO strategies.
Google uses backlinks as one of its main ranking tools. In fact, it’s one of the top three ranking factors. Web pages and blog content with more backlinks get more traffic from Google, especially if the backlinks are from authority sites.
If you’re still in the dark, note that the inclusion of backlinks is primarily referred to as link-building and it refers to the process that culminates in the acquisition of new inbound links to your blog from an external site (s) which is authoritative.
If you’re confused about using more backlink to your site, here are some of the link building strategies you should employ to boost traffic to your site.
- First, fix or remove broken links
- Use links from authority sites or pages – these are pages with high domain authority.
- Add nofollow links these links instruct search engines to follow the links although the link used shouldn’t contribute to the ranking of the page.
- Leverage the power of link placement – this is the placement of a link in content and the likelihood of readers clicking the link.
- Use anchor texts – these are the words which are clicked
- The relevance of the link
- To make link possible, you need to undertake competitor research and outreach strategies.
- Target a topic with adequate search traffic potential
If you use backlinks, but your page fails to rank as high as you think it should, it could be because you use topics that don’t tap into the potential of the search traffic. What this means is that you’re most probably using links that are unrelated to the content you create. The other reason for this could be that you went overboard with those links and maybe some of them were shady – you know that the use of shady links will get you penalized faster than you think, right?
So, while using the relevant links, you need to ensure that people are searching for the content you’re taking time to create. And, stop using too many backlinks which focus on generic things. For example, if your blog is about tutoring and in particular math tutor Richmond Hill, make sure people click on and read the content because it’s relevant and it’s what people are searching for.
Other tips we recommend include:
- Creating high-quality and evergreen content.
- Be smart about your on-page SEO strategies
- Ensure that your blog has practical value – explain situations and use statistical results.